Nike has today announced its Rawdacious colorway palette for Tokyo, which celebrates the unity of sport.
Combining white, with flashes pink blast, orange and crimson — it is an example of how Nike uses colour to imbue cultural, psychological and emotional value in its footwear.
The palette’s warm tones are inspired by the spirit and excitement reuniting through sport whilst the white base connotes unity (it comprises all hues within the visible light spectrum). The colours are also used to highlight the shoe’s technical features with the visible Zoom Air bag in Nike Running silhouettes like the Air Zoom Maxfly sprint spike highlighted by volt green and orange detailing.
“Colour has the nuanced ability to invite both reaction and reflection at once,” says Martha Moore, Nike VP, Central Colour Product Design. “You see a colour, and you immediately react in a certain way. Colour can also open the door to history, connections to other disciplines and to memory. In creating this year’s palette, we worked to consider colour holistically to best represent a moment in time.”
The Rawdacious colorway of select performance and lifestyle products will release on nike.com this season, with local retail availability and pricing coming soon.
Check out Nike News for more information.